Book Value vs. Market Value (2024)

As a business owner, you have many types of assets. Knowing how much your assets are worth is necessary for properly creating financial statements, obtaining outside financing, and selling your property.

But, assets don’t retain the same value throughout their life cycle. You need to know the difference between book value vs. market value to know the accurate worth of your business and its assets.

Book value vs. market value

In business, you must know each asset’s book value and market value. Although both values are important in business, knowing the difference between book value and market value is necessary for decision making and recordkeeping.

Book value

Book value is the amount you paid for an asset minus depreciation, or an asset’s reduced value due to time. Also known as net book value or carrying value, book value is used on your business’s balance sheet under the equity section.

For example, you purchase a car. At the end of the year, the car loses value due to depreciation. Its book value is its original cost minus depreciation.

When you purchase an asset, you must record it at its book value in your small business accounting books. And, be sure to create journal entries showing the amount of depreciation.

Book value can also refer to the worth of your company as a whole, known as net asset value. Your business’s net asset value is calculated by subtracting liabilities and intangible assets from total assets.

Your business’s book value shows you how much your company should be worth, in theory, if you were to liquidate your assets.

However, book value should be taken with a grain of salt. The value of assets changes depending on the market. You will need to know your assets’ or business’s market value if you are ready to sell.

Market value

Market value, also called fair value, is what an asset would sell for in the current market. The market value of an asset is usually different than its book value, depending on whether the asset is increasing or decreasing in value.

Let’s say you purchase a car. Its market value is how much you would receive for it if you were to sell it right now.

Although an asset’s book value is recorded on the balance sheet for small business, you also need to know its market value. This is the amount you or investors would actually receive if you were to sell an asset.

Market value also refers to the actual worth of your business. It shows how much you would receive if you were to liquidate your assets in the current market.

Book vs. market value: which is greater?

Most business owners want to know whether the book value vs. fair value of an asset or their business is higher. Your asset’s value depends on the type of property it is and the current market.

Here are three possible options when gauging your asset’s value:

  1. The asset’s book value is higher than its market value
  2. The asset’s book value is lower than its market value
  3. The asset’s book value is equal to its market value

Keep in mind that the market value of an asset could change for better or worse during the course of its useful life. Like the stock market, where the value of stocks is always changing, the market value of your assets and business could be higher than what you paid one day and lower the next.

Book value is higher than market value

In the case of many assets, its book value is higher than market value. This means your asset would sell for less than the price you originally paid for it minus depreciation.

Let’s say you wanted to sell a car. You originally paid $15,000 for it and recorded depreciation of $2,000. But when you go to sell it, it is only worth $7,000 in the market. Your car’s book value minus depreciation is greater than its market value.

The book value of your company might also be higher than its market value. The amount of money you put into your company may outweigh its worth in the current market.

Market value is higher than book value

Some assets might have a higher market value than book value, meaning it would sell for more than what you paid for it minus depreciation.

For example, you bought a machine for $7,000 and recorded $1,500 for depreciation. Its book value is $5,500, but it would sell for $6,000. Its market value is higher than its book value, resulting in a gain for your business.

When your company has a higher market value than book value, it typically means your business is profitable and will continue to grow.

Book value is equal to market value

Sometimes, an asset’s book value is equal to its market value. This means the market sees your asset as being worth no more or less than what you paid for it minus depreciation.

Let’s say an asset has a book value of $2,000. The market also values the asset at $2,000. You don’t gain or lose from selling the property.

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This article is updated from its original publication date of July 3, 2018.

This is not intended as legal advice; for more information, please click here.

Book Value vs. Market Value (2024)

FAQs

Book Value vs. Market Value? ›

Book value is the net value of a firm's assets found on its balance sheet, and it is roughly equal to the total amount all shareholders would get if they liquidated the company. Market value is the company's worth based on the total value of its outstanding shares in the market, which is its market capitalization.

What should I use book value or market value? ›

Book value is based on its balance sheet; market value on its share price. If book value is higher than market value, it suggests an undervalued stock. If the book value is lower, it can mean an overvalued stock. Book value and market value are best used in tandem when making investment decisions.

What if book value is greater than market value? ›

If the book value of a company is higher than its market value, it means that its stock price is undervalued. This is a basic tenet of value investing. Since the stock is undervalued, you can buy a larger volume. So when the company's value increases, you can stand to make considerable gains.

What if market value is less than book value? ›

When the market value of a company is less than its book value, it may mean that investors have lost confidence in the company. In other words, the market may not believe the company is worth the value on its books or that there are enough future earnings.

Why is market value more relevant than book value? ›

Unlike the more stable book value, which is rarely adjusted, market value is highly dynamic. For example, the market value of a publicly-traded company may fluctuate every second due to the fluctuations in its stock price. Market value can be easily determined for highly liquid assets such as equities or futures.

Do you record book value or fair market value? ›

Its book value is its original cost minus depreciation. When you purchase an asset, you must record it at its book value in your small business accounting books.

Do you use market value or book value of debt? ›

The Market Value of Debt refers to the market price investors would be willing to buy a company's debt for, which differs from the book value on the balance sheet. A company's debt doesn't always come in the form of publicly traded bonds, which have a specified market value.

What is a good book value of a stock? ›

What is a Good Price to Book Value Ratio? Value investors often prefer values lower than 1.0, which suggests that an undervalued stock may have been found. The benchmark for certain value investors, however, may frequently be equities with a less strict P/B value of less than 3.0.

What if stock is trading more than its book value? ›

P/ B < 1: A P/ B Ratio less than 1 suggests the stock is trading below its book value, potentially indicating an undervalued opportunity. Investors may consider such stocks as potential bargains. P/ B > 1: A P/B Ratio greater than 1 means the stock is trading above its book value, which could imply overvaluation.

Is it good to buy undervalued stocks? ›

Advantages of Undervalued Stock

It presents an opportunity to purchase shares at low prices from well-established or promising companies. These stocks also feature low risk due to the fact that such undervaluation is cyclical and the company has the potential to attain its intrinsic value.

Is it good to buy stock less than book value? ›

Investment decision-making: Book value can be used to evaluate the potential profitability of an investment. If the market value of a company's shares is lower than its book value per share, it may indicate that the stock is undervalued and presents a good investment opportunity.

What is a bad price to book value? ›

Traditionally, any value under 1.0 is considered desirable for value investors, indicating an undervalued stock may have been identified. However, some value investors may often consider stocks with a less stringent P/B value of less than 3.0 as their benchmark.

Why would a company trade below book value? ›

Firms that are expected to consistently earn less on their investments (return on equity) than you would require them to earn given their risk (cost of equity) should trade at less than book value.

What does market to book value tell us? ›

The market-to-book ratio, also called the price-to-book ratio, is the reverse of the book-to-market ratio. Like the book-to-market ratio, it seeks to evaluate whether a company's stock is over or undervalued by comparing the market price of all outstanding shares with the net assets of the company.

What is the fair value in accounting? ›

Fair value accounting refers to the practice of measuring your business's liabilities and assets at their current market value. In other words, “fair value” is the amount that an asset could be sold for (or that a liability could be settled for) that's fair to both buyer and seller.

Do you use book value or market value for depreciation? ›

For tax purposes, a book value for real estate is crucial. It quantifies the depreciation with the depreciated costs carried as an expense on an operational profit and loss statement. Depreciation effectively lowers profits, and as a result, reduces the tax incurred.

Which is more important in decision making, book value or market value? ›

For decision making purposes, for a more accurate assessment of the current values of assets, the market value should be preferred.

Should you use book value or market value when calculating enterprise value? ›

Enterprise value is both the value of a business and the sum of the values of all claims on that business. Therefore, all financing claims must be valued at market (or fair) value instead of using book values from the financial statements. This applies to both debt and equity type claims.

Should you use book value or market value for WACC? ›

While calculating the weighted-average of the returns expected by various providers of capital, market value weights for each financing element (equity, debt, etc.) must be used, because market values reflect the true economic claim of each type of financing outstanding whereas book values may not.

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